Jituhunt Conquers the European Outdoor Market with Thermal Imaging Technology
As the autumn sun in Nuremberg bathed the Jagdundschuetzentage outdoor exhibition hall, our Jituhunt team, showcasing our full range of thermal imaging products, made its debut at this prestigious European outdoor trade show. As a Chinese brand specializing in thermal imaging technology for over a decade, this was not only our debut at the Jagdundschuetzentage in Germany, but also a significant opportunity to showcase the strength of "Made in China" in thermal imaging to outdoor enthusiasts, professional hunters, and industry partners worldwide.
First Encounter with the Jagdundschuetzentage: A Double Impact of Professionalism and Passion
If I had to use two words to describe the Jagdundschuetzentage in Germany, they would be "professional" and "immersive." As Europe's largest and longest-running hunting and outdoor equipment exhibition (according to its official website https://www.jagdundschuetzentage.de/, this year's show attracted over 300 global brands and nearly 50,000 visitors), every detail here exudes respect for outdoor culture—from the clearly defined "Hunting Equipment Area" and "Smart Observation Area" to the on-site "Outdoor Scene Simulation Experience Area." Even the audience's questions were precise, focusing on topics like "frame rate stability of thermal imagers in low-temperature environments" and "optimizing battery life for night hunting," instantly highlighting the high barriers to entry and high demands of the European outdoor market.
Jituhunt's booth, located in the heart of the "Smart Observation Equipment Area," attracted a large number of visitors. After all, for outdoor enthusiasts, "visibility" is the primary prerequisite for safety and efficiency, and thermal imaging technology is a key solution to the pain point of "low-light observation."
Product Unveiled: Three Core Series Conquer European Users
At the booth, we showcased our flagship lineup of Jituhunt thermal imaging products. Each model has been meticulously optimized for European outdoor scenarios, and the on-site feedback far exceeded expectations:
1. Virgo S2 Mini Thermal Scope: "Lightweight and Versatile" are its biggest highlights
As the "star product" of this exhibition, the Virgo S2 is our mini thermal scope designed specifically for professional hunters. Equipped with a 256x192 resolution vanadium oxide detector, it maintains a 60Hz frame rate in extreme temperatures ranging from -20°C to 50°C. During a simulated "identifying a wild deer's outline at 100 meters," the images were free of artifacts, even capturing the subtle movements of the deer's ears. What most surprised European hunters was the "intelligent noise reduction algorithm." After repeated testing, a veteran hunter from Bavaria exclaimed in German, "My previous thermal imagers produced a lot of noise in the rain, but your Virgo S2 maintains clean images even in mist." Furthermore, the Virgo S2 boasts a five-hour battery life (extended to 24 hours with a backup battery) and weighs only 115g, making it perfectly suited for extended outdoor travel. Three German outdoor equipment dealers expressed interest in becoming distributors on the spot.
2. Orion S25-C Thermal Imaging Riflescope: "Ready-to-use, compatible with multiple firearms" solves compatibility challenges.
The European hunting market places extremely high demands on equipment compatibility, and our OS25 thermal imaging riflescope perfectly addresses this need. It supports quick Picatinny rail mounting and is compatible with a variety of firearms, including shotguns and rifles, without requiring additional calibration. An Austrian shooting instructor, using it on his Blaser R8 rifle, aimed at a simulated target 150 meters away and achieved focus within 3 seconds, with an accuracy of less than 2cm. He immediately exclaimed, "This is invaluable for hunters who need to quickly switch targets."
The OS25 also incorporates a "ballistic calculation function" with preset parameters for different caliber bullet trajectories, making it easy for even beginners to quickly master the technique.
3. Outdoor Patrol Thermal Imaging Binoculars S2Pro: "Multi-Scenario Adaptability, Best Value" Popular
Beyond professional hunting, Europe also has a strong demand for outdoor patrols and forest protection, and the S2Pro is designed specifically for these "general outdoor scenarios." It's compact (only 238g), can be handheld or mounted on a helmet, and has a battery life of up to 8 hours, all at a price approximately 30% lower than similarly equipped European brands. A German forest ranger at the exhibition told us, "We need to patrol 20 kilometers every day, and heavy equipment would be a burden. The S2Pro is lightweight and can detect animal tracks from 300 meters away, fully meeting our needs, and the price is also very competitive." During the exhibition, the S2Pro accounted for 40% of inquiries, and many outdoor clubs also requested "bulk purchases with customized logos."
Dialogue with Customers: Finding Direction from Needs to Make Products More "Outdoor-Ready"
The significance of participating in exhibitions is not just "showcasing products" but also "listening to needs." The feedback we've collected over the past few days will serve as a crucial basis for Jituhunt to optimize its products.
The Exhibition Ends: Not the End, but the Beginning of the European Market
The three-day exhibition quickly concluded. The Jituhunt booth welcomed over 2,000 visitors, reached cooperation agreements with 12 partners (including distributors in Germany, Austria, and France), and collected 87 valid demand feedbacks. As we were dismantling our booth, a returning customer came up to us and asked, "Will you be back next year?" We smiled and replied, "Of course, and we'll bring even better products."
This trip to the German .jagdundschuetzentage made it clear to us that the European outdoor market doesn't need "low-priced products," but rather high-quality solutions that understand the application scenarios, are technologically advanced, and prioritize user experience. Jituhunt's strength lies in its user-centric R&D philosophy—from detector selection to algorithm optimization, every step is centered around addressing the real pain points of outdoor scenarios.
Next, we will accelerate the signing of agreements with European distributors.
Finally, thank you to everyone who stopped by the show and to every customer who offered valuable suggestions. Jituhunt will continue to deepen its expertise in thermal imaging technology, providing even higher-quality products to help outdoor enthusiasts around the world "explore the unknown and see more." See you at the .jagdundschuetzentage next year!
